RESEARCH, Trend-spotting, Shopper Insights & Coaching
We study people, materials, and sources systematically and methodically to discover facts and reach new conclusions that allow us to develop and train your working teams by establishing and nurturing relationships between clients (internal and external) and projects.
1.I+D RESEARCH & DEVELOPMENT:
We advise in the development and innovation of products, researching and proposing new materials, processes, trends, and future concepts.
Through seminars, courses, and conferences, we train, implant, increase, and impart the fundamental principles of innovation culture to your company.
3.I REPORT® & TREND-SPOTTING:
Thanks to our network of international consultants, we generate periodic reports to update and alert our clients to different trends, innovations, and visions relevant to their markets.
In consulting sessions with international innovation experts (finance, technology, strategy, design, among others), we clarify doubts, focus energies,and train for relevant aspects related to innovation and best practices for achieving your projects.
By applying ethnographic techniques, both qualitative and quantitative, we study consumers to understand what they think and what attracts them.
We individualize patterns of behavior, sociological profiles, and demographics through Shopper DNA tables, which illustrate the characteristics of their "tribes," discover their shopping rituals and map their decision-making.