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How to sell insurance as we sell tomatoes?
The Carrefour Insurance and Assistance Gondolas are part of the Carrefour project, “En Tu Vida,” and serve as a permanent and striking presence in Carrefour stores, showing the public the new services sold as free service products.
The project consisted of designing a mobile exhibition system that can be located and configured in different ways adapted to each Carrefour space and become fixed assets. They had to first work as POP material but later serve as permanent fixtures.
With this in mind, we developed a strategy and exhibition concept that was initially implemented in more than 50 retail stores.
We invented Carrefour’s Insurance and Assistance program and revolutionized how to sell these products. Enthusiastic user response led Carrefour to expand the model worldwide. Our innovative approach was also copied by their competitors.
We made the idea of buying insurance as tangible as buying tomatoes. It was as easy as going to the gondola (shelf), figuring out what type of insurance you needed, and emptying your cart and paying the cashier to be insured immediately, as easy as buying tomatoes.
Thanks to our idea, Carrefour customers can find new services created and conceptualized by our company’s creatives.
The goal was to transform the sale and marketing of life insurance, assistance, and content insurance directly and transparently for the chain’s customers.
For families from all social segments, mainly within the middle class, that would benefit from the possibility of purchasing home insurance, ensuring their small assets was not possible before.
If you had a motorcycle or wanted life insurance for a short period, or even if you wanted to insure your TV or be protected from flood damage, such coverage was not possible fifteen years ago.
For this reason, we thought of a simple way to market and sell microinsurance with a different point of sale.
This project radically changed the traditional way of marketing services because it was not only a package but the development of a whole new way of selling, buying, and understanding insurance.
The challenge was to help the second largest retail store in the world commercialize its intangible services in a tangible way.
How to sell insurance in my grocery and retail stores?
Thanks to our idea, Carrefour customers can find new services created and conceptualized by our company’s creatives.
The goal was to transform the sale and marketing of life insurance, assistance, and content insurance directly and transparently for the chain’s customers.
For families from all social segments, mainly within the middle class, that would benefit from the possibility of purchasing home insurance, ensuring their small assets was not possible before.
If you had a motorcycle or wanted life insurance for a short period, or even if you wanted to insure your TV or be protected from flood damage, such coverage was not possible fifteen years ago.
For this reason, we thought of a simple way to market and sell microinsurance with a different point of sale.
This project radically changed the traditional way of marketing services because it was not only a package but the development of a whole new way of selling, buying, and understanding insurance.
The challenge was to help the second largest retail store in the world commercialize its intangible services in a tangible way.
Thanks to our idea, Carrefour customers can find new services created and conceptualized by our company’s creatives.
The goal was to transform the sale and marketing of life insurance, assistance, and content insurance directly and transparently for the chain’s customers.
For families from all social segments, mainly within the middle class, that would benefit from the possibility of purchasing home insurance, ensuring their small assets was not possible before.
If you had a motorcycle or wanted life insurance for a short period, or even if you wanted to insure your TV or be protected from flood damage, such coverage was not possible fifteen years ago.
For this reason, we thought of a simple way to market and sell microinsurance with a different point of sale.
This project radically changed the traditional way of marketing services because it was not only a package but the development of a whole new way of selling, buying, and understanding insurance.
The challenge was to help the second largest retail store in the world commercialize its intangible services in a tangible way.
The Carrefour Insurance and Assistance Gondolas are part of the Carrefour project, “En Tu Vida,” and serve as a permanent and striking presence in Carrefour stores, showing the public the new services sold as free service products.
The project consisted of designing a mobile exhibition system that can be located and configured in different ways adapted to each Carrefour space and become fixed assets. They had to first work as POP material but later serve as permanent fixtures.
With this in mind, we developed a strategy and exhibition concept that was initially implemented in more than 50 retail stores.
We invented Carrefour’s Insurance and Assistance program and revolutionized how to sell these products. Enthusiastic user response led Carrefour to expand the model worldwide. Our innovative approach was also copied by their competitors.
We made the idea of buying insurance as tangible as buying tomatoes. It was as easy as going to the gondola (shelf), figuring out what type of insurance you needed, and emptying your cart and paying the cashier to be insured immediately, as easy as buying tomatoes.
Gondolas Carrefour
The Carrefour Insurance and Assistance Gondolas are part of the Carrefour project, “In Your Life,” and serve as a permanent and striking presence in Carrefour stores, showing the public the new services that are being sold as free service products.
The project’s goal was to design a mobile exhibition system that can be located and configured in different ways, adapting to each particular Carrefour space and becoming fixed assets for the company. They first function as POP material, but later they can serve as permanent furniture.
Carrefour Insurances and Assistances revolutionized the way to sell this type of 33 product, making them tangible to the point of being possible to hang them in a gondola so that customers can buy them “as easy as buying tomatoes.”
The new shopping process that we proposed to Carrefour was that customers approach the Services Gondola, choose the type of insurance that best suited their needs, load it into their cart along with their shopping list, and then approach the counter to pay, and be instantly insured.
To respond to this new and revolutionary way of offering financial products and converting them immediately into an asset of the store, two gondolas were designed: the Center Milestones and the floating one.
These two types of gondolas are modular, so several configurations were planned to take advantage of the spaces granted by the stores for the exhibition of the product and attract the store’s customers and advertising Insurance Assistance.
The gondolas have two lateral lightboxes that display advertising materials and two angular product exhibition spaces where a large number of hooks can be located. Additionally, they have interior lights at the top. The gondolas are green and have the logos of insurance and assistance on the flat surfaces, reinforcing their image and restricting their use exclusively to this product.
