IVETT NATURA
How to create a makeup store improving the customer experience?
Founded in 1983 by Doña Martha Luisa Duarte, Variedades Ivette began as a small cosmetics business in Managua’s Roberto Huembes market. Through dedication, passion, and an entrepreneurial spirit, it evolved into one of Nicaragua’s most respected beauty retailers and exclusive distributors of international brands such as Jordana, Milani, Citre Shine, and Smooth Shine.
Named after Martha’s daughter, Ivette, the brand embodies family values, perseverance, and a love for beauty. Over the years, it has grown into multiple stores across Managua, earning national recognition, including being named Distributor of the Year by Schwarzkopf & Henkel in 2008.
We developed a new store concept for Variedades Ivette, a contemporary, globally inspired retail space that captures the brand’s evolution and commitment to innovation.
This concept redefines the shopping experience through a modern, elegant design that highlights Ivette’s diverse range of beauty products while maintaining a strong connection to its heritage.
The space celebrates the essence of Nicaraguan women, blending tradition and modernity to create an inspiring environment that reflects confidence, sophistication, and timeless beauty.
